Sergio Beltran

As General Manager at United Nissan Reno, Sergio Beltran is all about people—whether it’s the customers who walk through the doors or the dedicated team he works alongside every day. A proud native of Southern California, Sergio was raised in El Centro and moved to Temecula/Murrieta in 2008 before he and his family made Reno their permanent home in 2026. With more than a decade of experience in the automotive world, Sergio is committed to treating everyone like family. He’s passionate about making sure every guest feels welcome, respected, and confident in their car-buying journey, believing that a dealership should be a place you genuinely look forward to visiting.

Outside of work, Sergio is a devoted family man with four daughters, three sons, and his miniature schnauzer, Buttercup. He loves spending quality time with his family, exploring everything Reno and the surrounding outdoors have to offer, and cheering on local youth sports. Sergio also has a soft spot for classic cars and enjoys sharing that enthusiasm with others. For Sergio, Reno isn’t just where he works—it’s home. He’s excited to connect with more people in the community and ensure United Nissan Reno remains a trusted, friendly spot for families and car lovers alike.