Jeff Alford
General Manager of United Kia Imperial
For Jeff Alford, being in the automotive industry runs in the family. Both his great grandfather and grandfather oversaw multiple dealerships, so it was only natural that he follow in their footsteps. Jeff began his career in 1984 as a lot attendant, and he sold his first car that same year. Since then, he’s been hooked and loves helping people with their vehicles. Jeff notes that the car industry is the perfect place for opportunities for anyone who is ambitious and eager to learn.
Jeff has been working with Forman Automotive since 2020 and says the experience has been rewarding. He says he feels blessed to have such amazing people around him – not just on his team, but Imperial Valley too. Jeff, who moved to Imperial Valley last year, has quickly grown to love his community. As General Manager of United Kia Imperial, Jeff finds purpose in serving his friends and neighbors, as well as helping his team achieve their goals.