General Manager of United Nissan Imperial

Robert Luna brings over 30 years of experience in the automotive industry, beginning his journey in 1994 when a family friend introduced him to the business. Throughout his career, he has been fortunate to learn from great mentors who helped shape his passion for the industry. His expertise lies in ensuring that every dealership he works with operates at peak financial and performance health, with all departments firing on all cylinders. Committed to building trust and long-term value, Robert prioritizes creating an exceptional customer experience while fostering a family-driven company culture. His love for anything with wheels—whether it’s a bicycle, a big rig, or an off-road vehicle—perfectly complements his enthusiasm for the automotive world. A dedicated sports fan and a family man at heart, he finds his greatest fulfillment in the people around him, both personally and professionally.